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Record Nr. |
UNINA9910813044503321 |
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Autore |
Molnar Alex |
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Titolo |
Sold out : how marketing in school threatens children's well-being and undermines their education / / Alex Molnar and Faith Boninger |
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Pubbl/distr/stampa |
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Lanham, Maryland : , : Rowman & Littlefield, , 2015 |
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©2015 |
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ISBN |
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Descrizione fisica |
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1 online resource (296 p.) |
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Disciplina |
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Soggetti |
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Business and education - United States |
Commercialism in schools - United States |
Public schools - United States - Finance |
Consumption (Economics) - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Acknowledgments; 1 The Problem of Schoolhouse Commercialism; 2 Schoolhouse Commercializing Trends, 1990-2006; 3 Threats to Children's Psychological Well-Being; 4 Threats to Children's Physical Well-Being; 5 Threats to the Integrity of Children's Education; 6 Assessing the Intensity of the Threats Commercialism Poses to Children's Well-Being; 7 Digital Marketing and Threats to Children's Privacy; 8 Closing Thoughts; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Index; About the Authors |
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Sommario/riassunto |
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<span><span>If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. </span></span><br /><span><span> </span></span> |
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