|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910812816603321 |
|
|
Autore |
Schmarzo Bill |
|
|
Titolo |
Big data MBA : driving business strategies with data science / / Bill Schmarzo |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Indianapolis, Indiana : , : Wiley, , 2016 |
|
©2016 |
|
|
|
|
|
|
|
|
|
ISBN |
|
1-119-23884-6 |
1-119-23888-9 |
1-119-18138-0 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (275 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Business intelligence - Data processing |
Big data |
Business planning - Statistical methods |
Data mining |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di contenuto |
|
Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories. |
|
|
|
|
|
|
|