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Record Nr. |
UNINA9910812707103321 |
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Titolo |
Digital behavioral and psychological principles / / guest editor, Angela Hausman |
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Pubbl/distr/stampa |
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Bradford, [England] : , : Emerald Insight, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (101 p.) |
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Collana |
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Journal of Research in Interactive Marketing, , 2040-7122 ; ; Volume 8, Issue 3 |
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Disciplina |
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Soggetti |
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Computer programming |
Psychology - Data processing |
Social networks - Computer network resources - Econometric models |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer - brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence |
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Sommario/riassunto |
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The chapters in this e-book lie firmly within Web 2.0 and deal with human aspects of interactions between consumers and between consumers and brands in digital space. The first chapter, Consumer Behavior in the Online Context, by Cummings, Peltier, Schibrowsky and Nill, provides an excellent introduction to this ebook by reviewing literature related to the consumer behavior and social network theory as they apply to the Internet, literature covering the period from 1993-2012, spanning over 900 articles across more than 85 marketing journals. The second chapter, by Kabadayi and Price, investiga |
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