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Record Nr. |
UNINA9910812630403321 |
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Autore |
Parry Pam |
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Titolo |
Eisenhower : the public relations president / / Pam Parry |
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Pubbl/distr/stampa |
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Lanham, Maryland : , : Lexington Books, , 2014 |
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©2014 |
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ISBN |
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1-4985-0588-0 |
0-7391-8930-1 |
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Descrizione fisica |
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1 online resource (187 p.) |
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Disciplina |
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Soggetti |
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Public relations and politics - United States - History - 20th century |
Public opinion - United States - History - 20th century |
Presidents - United States |
United States Politics and government 1953-1961 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Foreword; Acknowledgments; 1 Introduction; 2 Public Opinion Wins Wars; 3 Pennsylvania Avenue Meets Madison Avenue; 4 The Presidential News Conference; 5 A New Kind of Press Secretary; 6 Breaking the Glass Ceiling; 7 The Selling of America; 8 Conclusion; Bibliography; Index; About the Author |
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Sommario/riassunto |
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<span><span>Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.</span></span> |
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