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Record Nr. |
UNINA9910812578303321 |
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Autore |
Weathington Bart L |
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Titolo |
Understanding business research / / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger |
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Pubbl/distr/stampa |
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Hoboken, N.J., : John Wiley & Sons, c2012 |
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ISBN |
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1-283-59890-6 |
9786613911353 |
1-118-34297-6 |
1-118-34296-8 |
1-118-34294-1 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (508 p.) |
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Altri autori (Persone) |
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CunninghamChristopher J. L |
PittengerDavid J |
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Disciplina |
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Soggetti |
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Management - Research - Methodology |
Business - Research - Methodology |
Social sciences - Research - Methodology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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UNDERSTANDINGBUSINESS RESEARCH; CONTENTS; Preface; PART I: OVERVIEW OF THE RESEARCH PROCESS; 1 RESEARCH AND BUSINESS; Introduction; Why Is Understanding Research Methods so Important?; The Role of Science in Business and Everyday Life; The Scientific Method; Brief History of the Science of Behavior in the Workplace; Bacon's Legacy; Other Important Historical Figures; Assumptions of Science; Requirements for Scientific Research; Chapter Summary; Chapter Glossary for Review; References; 2 ETHICS AND RESEARCH; Introduction; What Is Ethics?; Approaches to Ethical Analysis |
Making Ethical DecisionsEthical Business Research; Components of an Ethical Research Plan; Research in Action: Ethical Dilemmas; Chapter Glossary for Review; References; 3 THE FOUNDATIONS OF RESEARCH; Introduction; The Hypothesis in Research; Types of Hypotheses; Measurement; Reliability of Measurement; Validity of Measurement; Populations and Samples; Research in Action: Credit or Cash?; Chapter Summary; Chapter Glossary for Review; References; 4 AN OVERVIEW OF |
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EMPIRICAL METHODS; Introduction; Internal, Statistical, and External Validity; Survey of Empirical Methods |
Intact Groups Designs and Quasi-Experimental StudiesSurveys; Correlational Studies; Interviews and Case Studies; Meta-Analysis; Computers and Statistics; Research in Action: Price Matters; Chapter Summary; Chapter Glossary for Review; References; PART II: NUTS AND BOLTS OF RESEARCH; 5 WRITING THE RESEARCH REPORT; Introduction; What Do Readers Appreciate in Good Writing?; Elements of Style; Special Grammatical Issues; Academic Integrity; Parts of the Research Report; Chapter Summary; References; 6 REVIEWING THE LITERATURE AND FORMING HYPOTHESES; Introduction; Bibliographic Research |
The Internet as a SourceDeveloping a Search Strategy; Searching the Literature: The Library; Research in Action: Does Listening to Mozart Make You Smarter?; Statistical Inference and Testing Hypotheses; Chapter Summary; Chapter Glossary for Review; References; 7 SAMPLING: THE FIRST STEPS IN RESEARCH; Introduction; The Nature of Samples; Probability Sampling; Sampling Methods; Nonprobability Sampling; Central Limit Theorem; Applications of the Central Limit Theorem; Sources of Bias and Error: A Reprise; Research in Action: Sampling Matters; Chapter Summary; Chapter Glossary for Review |
References8 CREATING AND USING ASSESSMENTS, SURVEYS, AND OBJECTIVE MEASURES; Introduction; Purpose of Measurement; Caveat Assessor; Creating a Measurement Scale and Developing a Data-Collection Strategy; Interviews, Questionnaires, and Attitude Surveys; Question Response Formats; Writing Good Survey Items; Determining the Sample Size for a Survey; Naturalistic Observation; Research in Action: Analysis of Assaults; Chapter Summary; Chapter Glossary for Review; References; 9 A MODEL FOR RESEARCH DESIGN; Introduction; A Model for Research Design; What Is the Independent Variable? |
What Is the Dependent Variable? |
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Sommario/riassunto |
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Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the res |
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