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Record Nr. |
UNINA9910812403303321 |
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Autore |
Chakrabarty Bidyut <1958-> |
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Titolo |
Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra |
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Pubbl/distr/stampa |
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New Delhi, India : , : Sage, , 2016 |
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©2016 |
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ISBN |
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93-5150-743-2 |
93-5150-745-9 |
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Descrizione fisica |
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1 online resource (251 p.) |
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Disciplina |
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Soggetti |
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Political campaigns - India |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization |
The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors |
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Sommario/riassunto |
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This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos. |
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