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Record Nr. |
UNINA9910811921903321 |
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Autore |
Hutcheson Graeme D |
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Titolo |
Statistical modeling for management / / Graeme D. Hutcheson and Luiz Moutinho |
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Pubbl/distr/stampa |
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Los Angeles, : SAGE, 2008 |
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ISBN |
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0-7619-7011-8 |
1-282-02061-7 |
9786612020612 |
1-84920-248-6 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xviii, 235 p.) : ill |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing - Mathematical models |
Marketing - Statistical methods |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [223]-230) and index. |
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Nota di contenuto |
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Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index |
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Sommario/riassunto |
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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications. |
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