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Record Nr. |
UNINA9910811891703321 |
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Autore |
Midwinter Eric C |
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Titolo |
Education for sale / / Eric Midwinter |
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Pubbl/distr/stampa |
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London ; ; New York, : Routledge, 2012, c1977 |
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ISBN |
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1-136-66954-X |
1-280-67290-0 |
9786613649836 |
0-203-80857-6 |
1-136-66955-8 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (105 p.) |
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Collana |
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Routledge library editions. Education ; ; v. 48 |
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Disciplina |
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Soggetti |
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Home and school |
Parent-teacher relationships |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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EDUCATION FOR SALE; Copyright; EDUCATION FOR SALE; Copyright; Preface; Contents; Prologue: A Cautionary Tale; PART ONE: Why? It Pays Educationally to Advertise; PART TWO: How?; CHAPTER 1 We don't want those dirty, bloody, smelly mothers in here with us'; CHAPTER 2 'And I s'pose when we've finished this, the telly will come again'; CHAPTER 3 'A dazzling array of communication'; CHAPTER 4 'We're on our home ground'; CHAPTER 5 Home-School Harry et alia; CHAPTER 6 'It'll end up with the children waiting for us to come out of school!'; CHAPTER 7 Parents' committees ... and parents' rooms |
CHAPTER 8 The ultimate in home and school relationsCHAPTER 9 Tried mechanics; PART THREE: Where Now? A Forward Role; Epilogue: Albert and His Schooling; Bibliography |
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Sommario/riassunto |
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Teachers, schools and education authorities invariably hide their considerable lights and their public relations techniques are often inadequate for broadcasting the invaluable work accomplished in schools. This book offers clear-cut and highly -practical advice for every teacher from pre-school to sixth form on how to get the educational message across to parents. Over the past decades it has |
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