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Record Nr. |
UNINA9910811540403321 |
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Autore |
Kaiser Michael M |
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Titolo |
The cycle : a practical approach to managing arts organizations / / Michael M. Kaiser with Brett E. Egan |
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Pubbl/distr/stampa |
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Waltham, Mass., : Brandeis University Press, 2013 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (205 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Performing arts - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning. |
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Sommario/riassunto |
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Offers practical advice, based on the notion of a "family" of supporters, for managing healthy arts organizations |
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