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Record Nr. |
UNINA9910811394903321 |
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Autore |
Herbert Lindsay |
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Titolo |
Digital transformation : build your organization's future for the innovation age / / Lindsay Herbert |
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Pubbl/distr/stampa |
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London, [England] : , : Bloomsbury Business, , 2017 |
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©2017 |
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ISBN |
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1-4729-4038-5 |
1-4729-4039-3 |
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Descrizione fisica |
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1 online resource (254 pages) |
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Disciplina |
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Soggetti |
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Information technology - Management |
Technological innovations - Management |
Customer relations - Technological innovations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover -- Halftitle Page -- Title Page -- Contents -- Acknowledgements -- INTRODUCTION: How to Digitally Transform -- The essentials of digital transformation -- What is real digital transformation? -- Distilling success into five stages: BUILD -- 1. BUILD Stage 1: Bridge -- Why Bridge? -- External Gaps -- Internal Gaps -- Shared vision for transformation -- 2. BUILD Stage 2: Uncover -- Why Uncover? -- Barriers to Transformation -- Routes to Transformation -- 3. BUILD Stage 3: Iterate -- Why Iterate? -- Leading the Programme -- Running Iterative Projects -- Proven Methodologies -- 4. BUILD Stage 4: Leverage -- Why Leverage? -- How to leverage internally -- Methods for internal leverage -- How to leverage externally -- Methods for external leverage -- 5. BUILD Stage 5: Disseminate -- Why Disseminate? -- How to disseminate transformation -- How to scale innovation -- Scale the Iterative Team Model -- Conclusion: Final Thoughts for your Journey -- The essentials of digital transformation -- Last words for the road -- References -- Index -- Imprint. |
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