1.

Record Nr.

UNINA9910811266003321

Autore

London Ted <1963->

Titolo

The base of the pyramid promise : building businesses with impact and scale / / Ted London

Pubbl/distr/stampa

Stanford, California : , : Stanford Business Books, an imprint of Stanford University Press, , [2016]

©2016

ISBN

0-8047-9733-1

Descrizione fisica

1 online resource (233 p.)

Disciplina

658.4/08091724

Soggetti

Social entrepreneurship - Developing countries

Industrial management - Developing countries

Success in business - Developing countries

Business planning - Developing countries

Markets - Developing countries

Poverty - Developing countries

Low-income consumers - Developing countries

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Impact enterprise for the base of the pyramid -- Enabling business model innovation -- Building for scale -- Mutual value creation -- Creating a partnership ecosystem -- Collaborative interdependence -- Making the promise a reality.

Sommario/riassunto

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better



enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.