1.

Record Nr.

UNINA9910810890403321

Autore

Ricke LaChrystal D.

Titolo

The impact of Youtube on U.S. politics / / LaChrystal D. Ricke

Pubbl/distr/stampa

Lanham, Maryland : , : Lexington Books, , 2014

©2014

ISBN

1-4985-0001-3

0-7391-8350-8

Descrizione fisica

1 online resource (219 p.)

Disciplina

320.973

Soggetti

Communication in politics - Technological innovations - United States

Political campaigns - Technological innovations - United States

Social media - Political aspects - United States

Internet - Political aspects - United States

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; Chapter One: The Participatory Web and YouTube; Part I: YouTube and Political Campaign Communication; Chapter Two: Political Message Development and Image Control; Chapter Three: Political Advertising and Fundraising via YouTube; Chapter Four: YouTube and Political Debates; Part II: YouTube and In-Office Communication; Chapter Five: Elected Officials and YouTube; Chapter Six: The White House Channel: A Case Study in YouTube Communication; Part III: YouTube and Democratic Engagement; Chapter Seven: YouTube and Deliberative Democracy; Chapter Eight: YouTube and Democratic Engagement

Chapter Nine: YouTube and Politics: The FutureBibliography; Index; About the Author

Sommario/riassunto

<span><span style=""font-style:italic;"">The Impact of YouTube on U.S. Politics </span><span>analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.</span></span>