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Record Nr. |
UNINA9910810890403321 |
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Autore |
Ricke LaChrystal D. |
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Titolo |
The impact of Youtube on U.S. politics / / LaChrystal D. Ricke |
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Pubbl/distr/stampa |
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Lanham, Maryland : , : Lexington Books, , 2014 |
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©2014 |
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ISBN |
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1-4985-0001-3 |
0-7391-8350-8 |
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Descrizione fisica |
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1 online resource (219 p.) |
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Disciplina |
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Soggetti |
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Communication in politics - Technological innovations - United States |
Political campaigns - Technological innovations - United States |
Social media - Political aspects - United States |
Internet - Political aspects - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Chapter One: The Participatory Web and YouTube; Part I: YouTube and Political Campaign Communication; Chapter Two: Political Message Development and Image Control; Chapter Three: Political Advertising and Fundraising via YouTube; Chapter Four: YouTube and Political Debates; Part II: YouTube and In-Office Communication; Chapter Five: Elected Officials and YouTube; Chapter Six: The White House Channel: A Case Study in YouTube Communication; Part III: YouTube and Democratic Engagement; Chapter Seven: YouTube and Deliberative Democracy; Chapter Eight: YouTube and Democratic Engagement |
Chapter Nine: YouTube and Politics: The FutureBibliography; Index; About the Author |
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Sommario/riassunto |
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<span><span style=""font-style:italic;"">The Impact of YouTube on U.S. Politics </span><span>analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.</span></span> |
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