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Record Nr. |
UNINA9910810796103321 |
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Autore |
Wallace Margot A. <1941-> |
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Titolo |
Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace |
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Pubbl/distr/stampa |
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Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
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©2016 |
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ISBN |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (341 pages) : colour illustrations, photographs |
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Disciplina |
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Soggetti |
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Museums - United States - Management |
Museums - Public relations - United States |
Business names - United States |
Branding (Marketing) - United States |
Museum attendance - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. |
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Sommario/riassunto |
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Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter |
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