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Record Nr. |
UNINA9910810778603321 |
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Autore |
Cliquet Gérard |
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Titolo |
Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes] |
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Pubbl/distr/stampa |
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London, : ISTE Ltd. |
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Newport Beach, Calif., : ISTE USA, 2006 |
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ISBN |
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1-118-61402-X |
0-470-39446-3 |
1-280-51065-X |
9786610510658 |
1-84704-457-3 |
1-84704-557-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (327 p.) |
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Collana |
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Geographical information systems series |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Target marketing |
Consumer behavior |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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English translation of: Le géomarketing : méthodes et stratégies du marketing spatial published by Hermes Science/Lavoisier in 2002. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information. |
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Sommario/riassunto |
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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr |
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