1.

Record Nr.

UNINA9910810738103321

Titolo

Start right : Entrepreneur magazine's 103 start-up marketing tips / / by Rieva Lesonsky and Leann Anderson

Pubbl/distr/stampa

Irvine, Calif., : Entreprenuer Media, c2001

ISBN

1-891984-73-X

Descrizione fisica

xxiv, 126 p

Altri autori (Persone)

LesonskyRieva

AndersonLeann

Soggetti

Marketing

Marketing - Management

Consumer behavior

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes indexes.

Nota di contenuto

Intro -- Table Of Contents -- Introduction -- Meet The Experts -- Chapter 1-Plan For Success -- Chapter 2-Image-Making Made Easy -- Chapter 3-Get Cozy With Your Customers -- Chapter 4-Go Crazy With Creativity -- Chapter 5-Try The Buddy System -- Chapter 6-Put Your Customers To Work -- Chapter 7-Mad About Ads -- Chapter 8-Find Your Focus -- Chapter 9-Homebased Hints.