| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910790415903321 |
|
|
Autore |
Gronlund Jay. |
|
|
Titolo |
Basics of branding : a practical guide for managers / / Jay Gronlund |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[First edition.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (208 pages) |
|
|
|
|
|
|
Collana |
|
Marketing strategy collection, , 2150-9662 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Part of: 2013 digital library. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (pages 187-188) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
1. What is branding really about? -- A classic, ubiquitous misunderstanding of "branding" -- So what really is "branding"? -- Summary -- 2. The positioning statement, emotions, and brand equity -- A simple tool, but a must for branding -- The emotional side of branding -- The ultimate: brand equity -- 3. Branding applications -- Corporate branding -- Employer branding -- Personal branding -- Global branding -- Country branding -- 4. Building strong brands -- A market-driven success -- Market research for brand development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols, and taglines -- Growth from brand/line extensions -- 5. Branding in the B2B world, new opportunities -- Building strong customer loyalty -- A more compelling value proposition -- How value pricing can prevent perceptions of "commoditization" -- Marketing and sales alignment, breaking down silos -- Why emotion is critical for B2B brand marketing -- 6. Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Smart branding is essential for success, yet it is often misunderstood. |
|
|
|
|
|
|
|
|
|
|
|
|
|
Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process. |
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910810667403321 |
|
|
Autore |
Gitlin Laura N. <1952-> |
|
|
Titolo |
Behavioral intervention research : designing, evaluating, and implementing / / Laura N. Gitlin, PhD, Sara J. Czaja, PhD ; contributors, John Beilenson, MA [and fifteen others] |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, New York : , : Springer Publishing Company, , 2016 |
|
©2016 |
|
|
|
|
|
|
|
|
|
ISBN |
|
0-8261-2659-6 |
9780826126580 |
9780826126597 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (524 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Action research in public health - Methodology |
Behavior modification - Research |
Evidence-based medicine - Research |
Evidence-based social work - Research |
personality |
public health |
gerontology |
medical science |
behavioural sciences |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references at the end of each chapters and index. |
|
|
|
|
|
|
|
|
Nota di contenuto |
|
Cover; Title; Copyright; Contributors; Contents; Foreword; Preface; References; Acknowledgments; Share Behavioral Intervention Research: Designing, Evaluating, and Implementing; Part I: Developing |
|
|
|
|
|
|
|
|
|
|
|
Interventions: Heart of the Matter; Chapter 1: Promises and Challenges of Behavioral Intervention Research; Why Behavioral Intervention Research is Important; Advancements in Behavioral Intervention Research; Case Exemplars; Relationship of Behavioral Intervention Research to Implementation Science; Challenges of Behavioral Intervention Research; Conceptual Framework; Roadmap; References |
Chapter 2: Pipelines for Designing, Evaluating, and Implementing InterventionsPipeline as a Heuristic; Traditional Pipeline; Elongated Pipeline; Strategies for Accelerating Intervention Development; Reconstructing the Pipeline; Conclusion; References; Chapter 3: Getting Started-Anatomy of the Intervention; Getting Started; Sources Informing Discovery; Mapping an Intervention; Session-By-Session Details; Conclusion; References; Chapter 4: Theory: A Driver of Behavioral Intervention Research; What is Theory?; Deductive Reasoning Approach; Role of Theory Along the Pipeline |
Selecting a Theory or Conceptual FrameworkCommonly Used Theories in Behavioral Intervention Research; Using More than One Theory; Challenges Using Theory; Conclusion; References; Chapter 5: Delivery Characteristics of Behavioral Interventions; Where to Begin: Helping to Shape the Topic; Fundamental Intervention Delivery Characteristics; Characteristics of an Effective Delivery Approach; Conclusion; References; Chapter 6: Standardization; Why is Standardization Important?; What Needs to be Standardized?; Tailoring of Interventions; Strategies to Enhance Standardization; Conclusion; References |
Chapter 7: The Use of Technology in Behavioral Intervention Research: Advantages and ChallengesTechnology and Behavioral Interventions; The Application of Technology in Data Collection and Analysis; Conclusion; References; Part II: Evaluating Interventions: Attention to Design; Chapter 8: Selecting Control Groups: To What Should We Compare Behavioral Interventions?; When and Why to Include a Control Group; Why Control Groups are Important for the RCT Phases; Types of Control Groups for RCTs; Other Types of Control Conditions; Existing Practice Comparison Conditions |
Selecting Control Groups: Sample Case of Cognitive Intervention TrialsContamination Effects; Ethical Issues in the Selection and Use of Control Groups; Impact on Recruitment and Attrition; Recommendations and Conclusions; References; Chapter 9: Sampling Considerations: Identifying Appropriate Participants for Behavioral Intervention Research; Sample Characteristics; Sampling Methods; Conclusions and General Recommendations; References; Chapter 10: Recruitment and Retention: Two of the Most Important, Yet Challenging, Tasks in Behavioral Intervention Research |
Common Issues with Recruiting Study Participants |
|
|
|
|
|
|
Sommario/riassunto |
|
"This unique text provides comprehensive coverage of one of the most neglected--yet vitally important--areas of public health research: developing, evaluating, and implementing novel behavioral interventions in service and practice settings. " -- Publisher |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
3. |
Record Nr. |
UNINA9910557624003321 |
|
|
Autore |
Strielkowski Wadim |
|
|
Titolo |
Market Design for a High-Renewables Electricity System |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
|
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (328 p.) |
|
|
|
|
|
|
Soggetti |
|
Research & information: general |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Sommario/riassunto |
|
The book provides assessments and evaluations of emerging trends in the electricity markets, with a focus on high-renewables electricity systems. Specifically, various issues are examined, such as wind and solar energy, interconnection, smart meters, smart grids of the future (including their social implications), and peer-to-peer (P2P) electricity trading, which is closely connected to the principle of a sharing economy. The book also contemplates how the market design for a high-renewables electricity system would be different from the classical post-liberalization market design. |
|
|
|
|
|
|
|
| |