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Record Nr. |
UNINA9910810274503321 |
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Titolo |
Brands and brand management under threat in an age of fake news / / editor, Kirk Plangger and Leyland Pitt |
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Pubbl/distr/stampa |
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[Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
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©2020 |
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ISBN |
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Descrizione fisica |
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1 online resource (117 pages) : illustrations |
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Collana |
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Journal of Product & Brand Management ; ; Volume 29, Number 2 |
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Disciplina |
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Soggetti |
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Brand name products - Management |
Branding (Marketing) - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references. |
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