The management and leadership of educational marketing [[electronic resource] ] : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown

• Record Nr.: UNINA9910785716903321
• Pubbl/distr/stampa: Bingley, UK, : Emerald, 2012
• ISBN: 1-283-63504-6; 1-78190-243-7
• Descrizione fisica: 1 online resource (297 p.)
• Collana: Advances in educational administration, , 1479-3660 ; ; v. 15
• Altri autori (Persone): OplatkaIzhar; Hemsley-BrownJane <1950->
• Disciplina: 371.2011
• Soggetti: Education - Administration - General; Education - Leadership; Business & Economics - Education; Organization & management of education; Funding of education & student finance; Education - Marketing; Educational leadership; School management and organization
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a ; conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka.
• Sommario/riassunto: The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education.

Global South Asians : introducing the modern diaspora / / Judith M. Brown

• Record Nr.: UNINA9910810211103321
• Autore: Brown Judith M (Judith Margaret), <1944->
• Pubbl/distr/stampa: Cambridge, : Cambridge University Press, 2006
• ISBN: 1-107-16390-0; 1-280-70245-1; 0-511-80765-1; 0-511-24592-0; 0-511-24445-2; 0-511-24661-7; 0-511-31897-9; 0-511-24520-3
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (xiv, 197 pages) : digital, PDF file(s)
• Collana: New approaches to Asian history
• Disciplina: 909.04914
• Soggetti: South Asian diaspora; South Asians - Migrations
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Title from publisher's bibliographic system (viewed on 05 Oct 2015).
• Nota di bibliografia: Includes bibliographical references (p. 181-192) and index.
• Nota di contenuto: Cover -- Half-title -- Title -- Copyright -- Contents -- Illustrations -- Acknowledgments -- Glossary -- Maps -- Introduction -- 1 Traditions of stability and movement -- 1 The subcontinent under British rule: the image of rural stability -- 2 India and a larger imperial world -- 3 The opportunities of a post-colonial world -- 2 Making a modern diaspora -- 1 Movement in the age of empire -- Indentured labour -- Contract labour -- Free Indian movement -- 2 Movement in an age of decolonisation and globalisation -- South Asian migration into the United Kingdom -- Second time migrations -- The lure of the Middle East -- The movement of the skilled -- 3 Creating new homes and communities -- 1 Finding a place in the host economy and creating an economic base -- Different economic trajectories -- 2 Constructing social networks -- 3 Constructing religious networks and institutions -- Re-establishing religious traditions in the diaspora -- Managing change -- Representing South Asian religion abroad -- 4 Relating to ; the new homeland -- 1 Ethnicity and national identity -- 2 Citizenship and participation -- 3 Religious pluralism -- 4 Cultural interactions and contributions -- 5 Relating to the old homeland -- Conclusion -- Bibliography -- Index.
• Sommario/riassunto: By the end of the twentieth century some nine million people of South Asian descent had left India, Bangladesh or Pakistan and settled in different parts of the world, forming a diverse and significant modern diaspora. In the early nineteenth century, many left reluctantly to seek economic opportunities which were lacking at home. This is the story of their often painful experiences in the diaspora, how they constructed new social communities overseas and how they maintained connections with the countries and the families they had left behind. It is a story compellingly told by one of the premier historians of modern South Asia, Judith Brown, whose particular knowledge of the diaspora in Britain and South Africa gives her insight as a commentator. This is a book which will have a broad appeal to general readers as well as to students of South Asian and colonial history, migration studies and sociology.