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Record Nr. |
UNINA9910809760003321 |
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Autore |
Tracy Brian |
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Titolo |
Business strategy / / Brian Tracy |
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Pubbl/distr/stampa |
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New York, New York : , : American Management Association, , 2015 |
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©2015 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 recurso en línea (128 páginas) |
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Collana |
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Brian Tracy Success Library |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title; Copyright; Contents; Introduction; 1 Introduction to Strategy: Alexander the Great; 2 The Principles of Effective Strategy; 3 Five Questions in Strategic Planning; 4 The Key Players in Setting Strategy; 5 Values, Vision, and Purpose; 6 Determine Your Corporate Mission; 7 Back from the Future; 8 Strategic Areas for Consideration; 9 The Driving Force: Key to Strategy; 10 Four Central Concepts in Strategic Planning; 11 Concentrate on What You Do Well; 12 Adjacency Moves; 13 Have a Divestment Strategy; 14 Zero-Based Thinking; 15 Take the Offensive; 16 Flexibility Wins. 7 Create New Markets 18 Choose Your Competition; 19 Engage the Entire Company; 20 Organizational Structure Makes a Difference; 21 The Five Phases of Strategy Formulation and Implementation; Index; About the Author; Free Sample Chapter from Turbo Strategy by Brian Tracy. |
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Sommario/riassunto |
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Setting business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization-mapping a clear path from where the company stands today to where you wish it to be. Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategywill help readers take control of their company's destiny. |
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