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Record Nr. |
UNINA9910809711503321 |
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Autore |
Cherunilam Francis |
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Titolo |
International trade and export management / / Francis Cherunilam |
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Pubbl/distr/stampa |
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Mumbai [India], : Himalaya Pub. House, 2010 |
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ISBN |
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1-282-80388-3 |
9786612803888 |
1-4416-7644-9 |
93-5043-238-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (535 p.) |
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Disciplina |
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Soggetti |
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Commerce |
Export marketing |
Export sales contracts - India |
India Commerce |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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pt. 1. International trade : theories, concepts, trends and organisations -- pt. 2. International marketing management -- pt. 3. Forein trade of India : policy, regulation and promotion -- pt. 4. Cases. |
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Sommario/riassunto |
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This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India` |
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