1.

Record Nr.

UNINA9910809604903321

Autore

Brath Richard

Titolo

Graph analysis and visualization : discovering business opportunity in linked data / / Richard Brath, David Jonker

Pubbl/distr/stampa

Indianapolis, Indiana : , : Wiley, , 2015

©2015

ISBN

1-118-84569-2

1-119-18366-9

1-322-77618-0

Edizione

[1st edition]

Descrizione fisica

1 online resource (477 pages) : color illustrations, maps

Disciplina

658.4032

Soggetti

Network analysis (Planning)

Graph theory - Data processing

Business - Data processing

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

Why graphs? -- A graph for every problem -- Data : collect, clean, and connect -- Stats and layout -- Visual attributes -- Explore and explain -- Point-and-click graph tools -- Lightweight programming -- Relationships -- Hierarchies -- Communities -- Flows -- Spatial networks -- Big data -- Dynamic graphs -- Design.

Sommario/riassunto

Wring more out of the data with a scientific approach to analysis Graph Analysis and Visualization brings graph theory out of the lab and into the real world. Using sophisticated methods and tools that span analysis functions, this guide shows you how to exploit graph and network analytic techniques to enable the discovery of new business insights and opportunities. Published in full color, the book describes the process of creating powerful visualizations using a rich and engaging set of examples from sports, finance, marketing, security, social media, and more. You will find practical guidance toward pattern identification and using various data sources, including Big Data, plus clear instruction on the use of software and programming. The companion website offers data sets, full code examples in Python, and links to all the tools covered in the book. Science has already reaped



the benefit of network and graph theory, which has powered breakthroughs in physics, economics, genetics, and more. This book brings those proven techniques into the world of business, finance, strategy, and design, helping extract more information from data and better communicate the results to decision-makers. Study graphical examples of networks using clear and insightful visualizations Analyze specifically-curated, easy-to-use data sets from various industries Learn the software tools and programming languages that extract insights from data Code examples using the popular Python programming language There is a tremendous body of scientific work on network and graph theory, but very little of it directly applies to analyst functions outside of the core sciences - until now. Written for those seeking empirically based, systematic analysis methods and powerful tools that apply outside the lab, Graph Analysis and Visualization is a thorough, authoritative resource.