1.

Record Nr.

UNINA9910809145203321

Autore

Veale Tony <1967->

Titolo

Exploding the creativity myth : the computational foundations of linguistic creativity / Tony Veale

Pubbl/distr/stampa

London ; New York, : Continuum International Pub. Group, 2012

ISBN

1-4725-4165-0

1-283-70669-5

1-4411-5516-3

Edizione

[1st ed.]

Descrizione fisica

1 online resource (201 p.)

Disciplina

401/.9

Soggetti

Creativity (Linguistics)

Generative grammar

Grammar, Comparative and general - Coordinate constructions

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index

Nota di contenuto

Preface -- 1. Creation Myths -- 2. Enigma Variations -- 3. Shock and Awe -- 4. Round up Usual Suspects -- 5. Pimp My Ride -- 6. Six Ridiculous Things -- 7. Buy Low Sell High -- Bibliography -- Index

Sommario/riassunto

Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity? Taking us through cliché, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a computer and a desire to learn about how we creatively say things with words will love this book.Written by an expert in natural language generation, this deceptively simple book offers powerful tools for reconceptualising creativity.