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Record Nr. |
UNINA9910830241803321 |
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Autore |
Moskowitz Howard R |
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Titolo |
Concept research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher |
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Pubbl/distr/stampa |
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Ames, Iowa, : Blackwell Pub., 2005 |
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ISBN |
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1-282-13682-8 |
9786612136825 |
0-470-29013-7 |
0-470-28999-6 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (612 p.) |
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Altri autori (Persone) |
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PorrettaSebastiano |
SilcherMatthias |
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Disciplina |
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Soggetti |
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Food - Sensory evaluation |
Commercial products - Testing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Concept Research in Food Product Design and Development; Table of Contents; How the Book Was Born-Sebastiano's Tale; Preface; 1 The Business Environment and the Role of Concept Research in that Environment; Part I Nuts and Bolts, Raw Materials, and Ratings; 2 Single Benefits Screening (Promise Testing) and More Complex Concept Testing; 3 Ideation Strategies and Their Deployment in Concept Development; 4 From Questions and Scales to Respondents and Field Execution; Part II Experimental Designs, Graphics, Segments, and Markets |
5 Systematic Variation of Concept Elements and the Conjoint-analysis Approach6 Concepts as Combinations of Graphics; 7 Segmentation Approaches, Results, and the Differential Importance of Categories; 8 International Research and Transnational Segmentation; Part III Advanced Analytics; 9 Believing the Results: Reliability and Validity; 10 Response Time as a Dependent Variable in Concept Research; 11 Children Compared with Adults; 12 Pricing Issues in Early-stage |
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Concept Research; 13 Analyzing a Study: Casual-dining Restaurant; 14 Creating Products from Concepts and Vice Versa |
15 Exploratory Modeling and Mapping, Simulating New Combinations, and Data MiningPart IV Putting the Approaches to Work; 16 Developing from the Ground Up: Self-authoring Systems for Text and Package Concepts; 17 Deconstruction and Competitive Intelligence; 18 Bottom-up Innovation: Creating Product Concepts from First Principles; 19 Creating a Cyberspace Innovation Machine; Part V Databasing; 20 Creating an Integrated Database from Concept Research: The It! Studies; 21 Highlights and Insights from the It! Studies: Crave It! and Eurocrave; 22 Highlights and Insights from the Drink It! Study |
23 Understanding Brand Names in Concepts24 Emotion in Concepts; Part VI The Grand Overview; 25 Concept Development and the Consumer-insights Business; 26 Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research; 27 Two Views of the Future: Structured Informatics and Research Unbound; Index |
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Sommario/riassunto |
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Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called "fuzzy front e |
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2. |
Record Nr. |
UNINA9910808926403321 |
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Titolo |
The ancient Maya of Mexico : reinterpreting the past of the Northern Maya lowlands / / edited by Geoffrey E. Braswell |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2014 |
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ISBN |
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1-317-54359-9 |
1-84465-878-3 |
1-138-92677-9 |
1-315-72866-4 |
1-317-54360-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xiii, 386 pages) : digital, PDF file(s) |
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Collana |
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Approaches to anthropological archaeology |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Mayas - Mexico - Yucatán (State) - Antiquities |
Mayas - Mexico - Yucatán (State) - Social life and customs |
Mayas - Mexico - Yucatán (State) - Politics and government |
Social archaeology - Mexico - Yucatán (State) |
Yucatán (Mexico : State) Antiquities |
Yucatán (Mexico : State) History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published 2012 by Equinox Publishing Ltd., an imprint of Acumen. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. The ancient Maya of Mexico : reinterpreting the past of the northern Maya lowlands / Geoffrey E. Braswell -- 2. The origins of the Mesoamerican ballgame : a new perspective from the northern Maya lowlands / David S. Anderson -- 3. The architecture of power and sociopolitical complexity in northwestern Yucatan during the preclassic period / Nancy Peniche May -- 4. Maya political cycling and the story of the Kaan polity / Joyce Marcus -- 5. Urbanism, architecture, and internationalism in the northern lowlands during the early classic / Scott R. Hutson -- 6. The political and economic organization of late classic states in the peninsular Gulf coast : the view from Champoton, Campeche / Jerald Ek -- 7. 5,000 sites and counting : the inspiration of Maya settlement studies / Walter R.T. Witschey and Clifford T. Brown -- 8. The Nunnery Quadrangle of Uxmal / William M. Ringle -- 9. In the |
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shadow of the pyramid : excavations of the Great Platform of Chichen Itza / Geoffrey E. Braswell and Nancy Peniche May -- 10. Divide and rule : interpreting site perimeter walls in the northern Maya lowlands and beyond / Lauren D. Hahn and Geoffrey E. Braswell -- 11. Rain and fertility rituals in postclassic Yucatan featuring Chaak and Chak Chel / Gabrielle Vail and Christine Hernández -- 12. Poor Mayapan / Clifford T. Brown [and others] -- 13. Maya collapse or resilience? : lessons from the Spanish conquest and the Caste War of Yucatan / Rani T. Alexander -- 14. Yucatan at the crossroads / Joyce Marcus. |
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Sommario/riassunto |
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The archaeological sites of Mexico's Yucatan peninsula are among the most visited ancient cities of the Americas. Archaeologists have recently made great advances in our understanding of the social and political milieu of the northern Maya lowlands. However, such advances have been under-represented in both scholarly and popular literature until now. The Ancient Maya of Mexico presents the results of new and important archaeological, epigraphic, and art historical research in the Mexican states of Yucatan, Campeche, and Quintana Roo. Ranging across the Middle Preclassic to the Modern periods, the volume explores how new archaeological data has transformed our understanding of Maya history. The Ancient Maya of Mexico will be invaluable to students and scholars of archaeology and anthropology, and all those interested in the society, rituals and economic organisation of the Maya region. |
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