1.

Record Nr.

UNINA9910808769903321

Titolo

Multimodal argumentation and rhetoric in media genres / / edited by Assimakis Tseronis, Charles Forceville

Pubbl/distr/stampa

Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017

©2017

Descrizione fisica

1 online resource (313 pages) : illustrations

Collana

Argumentation in Context, , 1877-6884 ; ; Volume 14

Disciplina

808.0082

Soggetti

Rhetoric - Social aspects

Persuasion (Rhetoric) in mass media

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references at the end of each chapters and index.

Nota di contenuto

Introduction -- Argumentation and rhetoric in visual and multimodal communication / Assimakis Tseronis and Charles Forceville --  Rhetoric, argumentation, and persuasion in a multimodal perspective / Georges Roque -- The rhetorical and argumentative potential of press photography / Jens E. Kjeldsen --  Editorial cartoons and art: arguing with Pinocchio / Leo Groarke --  Arguing with illustrations: a visual archaeological debate about the proper place of australopithecus africanus / Ian J. Dove -- Perspective by incongruity: visual argumentative meaning in editorial cartoons / Paul Van Den Hoven and Joost Schilperoord --  The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman's documentaries / Assimakis Tseronis and Charles Forceville -- Seeing the untold: multimodal argumentation in movie trailers / Janina Wildfeuer and Chiara Pollaroli -- Employing film form and style in the argumentative analysis of political advertising / Magnus Hoem Iversen -- Embodied argumentation in public debates: the role of gestures in the segmentation of argumentative moves / Jérôme Jacquin  -- The "seeds" of charisma: multimodal rhetoric of Mussolini's discourse / Isabella Poggi.