Building communities : social networking for academic libraries / / Denise A. Garofalo

• Record Nr.: UNINA9910808739903321
• Autore: Garofalo Denise A
• Pubbl/distr/stampa: Oxford : , : Chandos Publishing, , 2013
• ISBN: 1-78063-401-3
• Edizione: [1st edition]
• Descrizione fisica: 1 online resource (xiv, 227 pages) : illustrations
• Collana: Chandos Publishing social media series, , 2050-6813
• Disciplina: 302.3
• Soggetti: Online social networks - Library applications; Academic libraries - Information technology; Social media; Libraries and community
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: "ISSN: 2050-6813 (print)."; "ISSN: 2050-6821 (online)."
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Building Communities : Social networking for academic libraries; Copyright; Dedication; Contents; List of figures; Acknowledgements; About the author; 1. The whats and whys of social networking for academic libraries; Background; Role on campus; Why social media for academic libraries?; Rewards of social media participation; 2. How to approach the implementation of social media technologies; Planning; Community-building; Survey of academic librarians using social media; 3. Case studies of academic libraries and social media networking; Libraries; Analysis of the experiences shared in case studies4. First steps; Strategy for implementing social media; Skill set defined; Sample social media policies; 5. Make the connection: posting on social media; Just DO it; Basic Facebook how-to section; Basic Twitter How-to Section; 6. Evaluating the impact of social media in academic libraries; How to evaluate; What to evaluate and what tools to use; Mid-course adjustments; 7. Closing thoughts; Appendix 1: Survey questions; Appendix 2: Case study questions; Appendix 3: Tools and resources; Glossary; References; Bibliography; Index
• Sommario/riassunto: Social media is here to stay. A robust social media campaign can ; provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final sec