1.

Record Nr.

UNINA9910808676603321

Autore

Castillo Greg

Titolo

Cold war on the home front [[electronic resource] ] : the soft power of midcentury design / / Greg Castillo

Pubbl/distr/stampa

Minneapolis, : University of Minnesota Press, 2010

ISBN

0-8166-7048-X

Descrizione fisica

1 online resource (306 p.)

Disciplina

339.4/709045

Soggetti

Consumer goods - United States - History - 20th century

Consumer goods - Soviet Union - History - 20th century

Capitalism - United States - History - 20th century

Socialism - United States - History - 20th century

Cold War

Propaganda, American

Propaganda, Soviet

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; INTRODUCTION: Domesticity as a Weapon; 1 Household Affluence and Its Discontents; 2 Cultural Revolutions in Tandem; 3 Better Living through Modernism; 4 Stalinism by Design; 5 People's Capitalism and Capitalism's People; 6 The Trojan House Goes East; 7 Consuming Socialism; EPILOGUE: Critical Masses; Acknowledgments; Notes; Index

Sommario/riassunto

Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in Cold War on the Home Front, this debate and the American National Exhibition itself w