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Record Nr. |
UNINA9910808590903321 |
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Titolo |
Communicator-in-chief : how Barack Obama used new media technology to win the white house / / edited by John Allen Hendricks and Robert E. Denton, Jr |
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Pubbl/distr/stampa |
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Lanham, MD, : Lexington Books, c2010 |
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ISBN |
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1-282-47920-2 |
9786612479205 |
0-7391-4107-4 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (189 p.) |
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Collana |
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Lexington studies in political communication |
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Altri autori (Persone) |
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HendricksJohn Allen |
DentonRobert E., Jr. |
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Disciplina |
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Soggetti |
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Presidents - United States - Election - 2008 |
Political campaigns - United States |
Communication in politics - United States |
Mass media - Political aspects - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Communicator-in-Chief; Contents; Tables; Preface; Acknowledgments; Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century; Chapter 02: Gadgets, Gismos, and the Web 2.0 Election; Chapter 03: "RT @BarackObama We just made history": Twitter and the 2008 Presidential Election; Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign; Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House; Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign |
Chapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 08: Game ON: Video Games and Obama's Race to the White House; Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology; Bibliography; Index; About the Editors; About the Contributors |
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Sommario/riassunto |
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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video |
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