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Record Nr. |
UNINA9910808465803321 |
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Autore |
Jaworski Bernard J. |
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Titolo |
The organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time / / Bernard J. Jaworski, Robert S. Lurie |
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Pubbl/distr/stampa |
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Bingley, England : , : Emerald Publishing, , 2020 |
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ISBN |
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Descrizione fisica |
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1 online resource (305 pages) |
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Collana |
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Disciplina |
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Soggetti |
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Marketing |
Corporations - Growth |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth. |
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