1.

Record Nr.

UNINA9910808425103321

Autore

Dean Cornelia

Titolo

Am I making myself clear? : a scientist's guide to talking to the public / / Cornelia Dean

Pubbl/distr/stampa

Cambridge, Mass., : Harvard University Press, 2009

ISBN

0-674-26296-4

0-674-05371-0

Edizione

[3rd ed.]

Descrizione fisica

1 online resource (285 pages)

Classificazione

AK 39700

Disciplina

501/.4

Soggetti

Communication in science

Science news

Scientists - Vocational guidance

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

An invitation to researchers -- Know your audience -- The landscape of journalism -- Covering science -- The problem of objectivity -- The scientist as source -- Public relations -- Telling stories on radio and TV -- Telling science stories online -- Writing about science and technology -- The editorial and op-ed pages -- Writing books -- On the witness stand -- Making policy -- Other venues.

Sommario/riassunto

Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.