1.

Record Nr.

UNINA9910807788603321

Autore

Hunt Benjamin

Titolo

Convert! : designing Web sites to increase traffic and conversion / / Ben Hunt

Pubbl/distr/stampa

Indianapolis, Ind., : Wiley Pub., Inc., 2011

ISBN

1-282-99008-X

9786612990083

1-118-25582-8

1-118-03692-1

Edizione

[1st ed.]

Descrizione fisica

1 online resource (314 p.)

Disciplina

658.8/72

658.872

Soggetti

Web sites - Design

Web sites - Marketing

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

pt. 1. Designing for traffic -- pt. 2. Designing for conversion.

Sommario/riassunto

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your propositio