Record Nr.

UNINA9910807782703321

Autore

Bichler Martin

Titolo

The future of eMarkets : multi-dimensional market mechanisms / / Martin Bichler

Pubbl/distr/stampa


Cambridge ; ; New York, : Cambridge University Press, 2001

ISBN


1-107-12264-3
0-511-32340-9
0-511-15281-7
0-521-80128-1
0-511-49253-7
0-511-11934-8
1-280-15482-9
0-511-04758-4

Edizione

[1st ed.]

Descrizione fisica

1 online resource (xiii, 248 pages) : digital, PDF file(s)

Disciplina

658.8/4

Soggetti

Electronic commerce

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Nota di bibliografia

Includes bibliographical references (p. 230-245) and index.

Nota di contenuto

Cover; Half-title; Title; copyright; Contents; Figures; Tables; Preface; Acknowledgments; 1 Electronic Commerce and Electronic Marketplaces; 2 Internet Marketplaces ... A Technical Perspective; 3 The Difficulty of Setting Prices; 4 Methods for the Analyses and Design of Electronic Markets; 5 Automated Negotiations ... A Survey of State-of-the-Art Practices; 6 Experimental Analysis of Multi-Attribute Auctions; 7 Economic Models of Multi-Attribute Auctions; 8 Conclusions and Perspectives; Appendix: Utility Theory and Decision Analysis Techniques; References; Index

Sommario/riassunto

Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. This multi-disciplinary 2001 book presents a framework of negotiation protocols for electronic markets. It was the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to

understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.