Soft power superpowers : cultural and national assets of Japan and the United States / / Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr

• Record Nr.: UNINA9910807759603321
• Pubbl/distr/stampa: Armonk, N.Y., : M.E. Sharpe, c2008
• ISBN: 1-317-45964-4; 1-315-70070-0; 1-317-45965-2; 1-282-11965-6; 9786612119651; 0-7656-2282-3
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (328 p.)
• Altri autori (Persone): WatanabeYasushi <1967->; McConnellDavid L. <1959->
• Disciplina: 327.73052
• Soggetti: Cultural relations; Intercultural communication; Arts, American - Foreign countries; Arts, Japanese - Foreign countries; Popular culture - United States; Popular culture - Japan; United States Relations Japan; Japan Relations United States
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: "An East Gate book."
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Anti-Americanism in Japan / Watanabe Yasushi -- Japan's image problems and the soft power solution : the JET program as cultural diplomacy / David L. McConnell -- Higher education as a project of America's soft power / Philip G. Altbach and Patti McGill Peterson -- Facing crisis : soft power and Japanese education in a global context / Yonezawa Akiyoshi -- Nurturing soft power : the impact of Japanese-U.S. university exchanges / Ellen Mashiko and Horie Miki -- The attractions of the j-wave for American youth / Anne Allison -- Shared ; memories : Japanese pop culture in China / Nakano Yoshiko -- Japan's creative industries : culture as a source of soft power in the industrial sector / Sugiura Tsutomu -- Baseball in U.S.-Japanese relations : a vehicle of soft power in historical perspective / Sayuri Guthrie-Shimizu -- American pop culture as soft power : movies and boradcasting / Matthew Fraser -- Wielding soft power : the key stages of transmission and reception / Kondo Seiichi -- Official soft power in practice : U.S. public diplomacy in Japan / William G. Crowell -- Japan does soft power : strategy and effectiveness of its public diplomacy in the United States / Agawa Naoyuki -- Mr. Madison in the twenty-first century : global diffusion of the people's "right to know" / Lawrence Repeta -- Soft power of NGOs : growing influence beyond national boundaries / Imata Katsuji and Kuroda Kaori.
• Sommario/riassunto: The term soft power describes a country's ability to get what it wants by attracting rather than coercing others--by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century.