Service marketing in Ghana : a customer relationship management approach / / John Kuada & Robert Hinson

• Record Nr.: UNINA9910807454703321
• Autore: Kuada John
• Pubbl/distr/stampa: London, England ; ; Asokoro, Nigeria : , : Center for Sustainability and Enterprise Development : , : Adonis & Abbey Publishers Ltd, , 2014; ©2014
• ISBN: 1-912234-46-7
• Descrizione fisica: 1 online resource (116 p.)
• Disciplina: 658.8
• Soggetti: Service industries - Marketing - Ghana
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Front ; TABLE OF CONTENTS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; CHAPTER NINE; CHAPTER TEN; Index