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Record Nr. |
UNINA9910807449203321 |
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Autore |
Van Ruler Betteke |
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Titolo |
Reflective communication scrum : recipe for accountability / / Betteke van Ruler |
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Pubbl/distr/stampa |
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Hague, Netherlands : , : Eleven International Publishing, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (95 p.) |
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Disciplina |
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Soggetti |
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Communication - Study and teaching |
Language arts |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; Title Page; Table of Contents; Introduction; What's the use of RCS?; Chapter 1 / A new way of planning; The traditional planning method; A planning method; The Scrum method; The RCS Building blocks; The Agile Manifesto for public relations and corporate communication; Chapter 2 / This is how you do it; Basic principles of the RCS; Key elements of the Reflective Communication Scrum; Building block 1a: Vision on the profession; Building block 1b: Vision on priorities; Building block 2: Intake; Building block 3: Sprint planning; Building block 4a: Sprint; Building block 4b: Scrum |
Building block 5: Validation Chapter 3 / 5 x 4 Essentials of the RCS; Four roles; Four meetings; Four artefacts; Evaluation; Four types of evaluation; Four aspects of accountability; Chapter 4 / Backgrounds of the RCS ; How communication works; Acting reflective; The reflective practitioner; Organizational change; The power of Scrum; Biography of Betteke van Ruler; Work in progress; Glossary; List of references; Notes |
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Sommario/riassunto |
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This concise book on agile and Scrum offers an alternative methodology for project planning in the communication branch in which flexibility is embraced and formalized. Dynamics and change are no longer obstacles, but simply elements of the method. Scrum was invented by two organization scholars and further developed in the information technology industry. Today, it is applied in many disciplines, but scarcely at all in the field of communication. That is |
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