1.

Record Nr.

UNINA9910806958003321

Autore

Puri Manohar

Titolo

Outlines of mass communication / / by Manohar Puri

Pubbl/distr/stampa

New Delhi [India], : Pragun Publications, 2006

ISBN

93-5044-051-2

1-4416-8061-6

Edizione

[1st ed.]

Descrizione fisica

1 online resource (393 p.)

Disciplina

302.23

Soggetti

Mass media

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

COVER; Contents; Preface; Fundamentals of Mass Communication; Various Concepts of Mass Communication; Development of Mass Communication; Mass Communication Infrastructure; Practical Aspects of Mass Communication; Social Orientation of Mass Communication; Social Relevance of Mass Communication; Legal Aspects of Mass Communication; Ethical Aspects of Mass Communication; Significance of Mass Communication; Significance of Writing in Mass Communication; News Perception for Mass Communication; News Structure; Significance of News in Mass Communication; Impact of Mass Communication; Bibliography

Index

Sommario/riassunto

Apparently, mass communication, an attractive and heaven-on-earth and tough jobs, on earth. To call a spade a spade, it is a life-long mission, the ingredients of which comprise indomitable courage, hill-strong firmness, honesty, unbiased viewpoints power of observation and analysis, ability to dicotomize the right and wrong and finally a vast collection of information and awareness to translate various ideas into a conveyable form.