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Record Nr. |
UNINA9910806255803321 |
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Autore |
Lockhart Johanna <1971-> |
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Titolo |
Fundamentals of school marketing / / Johanna M. Lockhart |
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Pubbl/distr/stampa |
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Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (155 p.) |
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Disciplina |
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Soggetti |
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Schools - United States - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication. |
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Sommario/riassunto |
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Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend |
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