|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910800083403321 |
|
|
Autore |
Schudson Michael |
|
|
Titolo |
Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Oxfordshire, England ; ; New York, : Routledge, c1993 |
|
Abingdon, Oxon : , : Routledge, , 2013 |
|
|
|
|
|
|
|
|
|
ISBN |
|
0-203-58274-8 |
1-136-66818-7 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (xxiv, 308 p.) |
|
|
|
|
|
|
Collana |
|
Routledge Library Editions: Advertising ; ; Volume 6 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Advertising - United States - History |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
First published in 1993 by Routledge. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising. |
|
|
|
|
|
|
|