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Record Nr. |
UNINA9910800038103321 |
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Titolo |
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2013 |
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ISBN |
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1-283-94254-2 |
0-203-11748-4 |
1-136-30382-0 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (203 p.) |
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Collana |
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Routledge studies in international business and the world economy ; ; 55 |
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Altri autori (Persone) |
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AndrewsTim G. <1968-> |
ChenJunsong <1975-> |
PaliwodaStanley J |
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Disciplina |
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Soggetti |
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Marketing - Management |
Marketing - Asia |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience |
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
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Sommario/riassunto |
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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus |
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