|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910799906003321 |
|
|
Autore |
Midwinter Eric C. |
|
|
Titolo |
Education for sale / / Eric Midwinter |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London : , : Routledge, , 2012 |
|
|
|
|
|
|
|
ISBN |
|
1-136-66954-X |
1-280-67290-0 |
9786613649836 |
0-203-80857-6 |
1-136-66955-8 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (105 p.) |
|
|
|
|
|
|
Collana |
|
Routledge library editions. Education ; ; v. 48 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Home and school |
Parent-teacher relationships |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
EDUCATION FOR SALE; Copyright; EDUCATION FOR SALE; Copyright; Preface; Contents; Prologue: A Cautionary Tale; PART ONE: Why? It Pays Educationally to Advertise; PART TWO: How?; CHAPTER 1 We don't want those dirty, bloody, smelly mothers in here with us'; CHAPTER 2 'And I s'pose when we've finished this, the telly will come again'; CHAPTER 3 'A dazzling array of communication'; CHAPTER 4 'We're on our home ground'; CHAPTER 5 Home-School Harry et alia; CHAPTER 6 'It'll end up with the children waiting for us to come out of school!'; CHAPTER 7 Parents' committees ... and parents' rooms |
CHAPTER 8 The ultimate in home and school relationsCHAPTER 9 Tried mechanics; PART THREE: Where Now? A Forward Role; Epilogue: Albert and His Schooling; Bibliography |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Teachers, schools and education authorities invariably hide their considerable lights and their public relations techniques are often inadequate for broadcasting the invaluable work accomplished in schools. This book offers clear-cut and highly -practical advice for every teacher from pre-school to sixth form on how to get the educational message across to parents. Over the past decades it has |
|
|
|
|