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1. |
Record Nr. |
UNINA9910954662803321 |
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Titolo |
First person singular II : autobiographies / / by North American scholars in the language sciences ; edited by Konrad Koerner |
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Pubbl/distr/stampa |
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Amsterdam ; ; Philadelphia, : J. Benjamins, 1991 |
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ISBN |
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1-283-31335-9 |
9786613313355 |
90-272-7770-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (313 p.) |
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Collana |
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History of linguistic science : Series III : Studies in the history of the language sciences, , 0304-0720 ; ; v. 61 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Linguists - United States |
Linguistics - United States - History - 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"A sequel to First person singular: papers from the Conference on an Oral Archive for the History of American Linguistics (1980)"--Foreword. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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FIRST PERSON SINGULAR II; Editorial page; Title page; Copyright page; FOREWORD; Table of contents; FROM LANGUAGES TO PHILOLOGY TO LINGUISTICS; FIRSTPERSON, NOT SINGULAR; MY LINGUISTIC AUTOBIOGRAPHY; AMERICANLINGUISTICS IN PEACE AND AT WAR; A NOVA SCOTIAN BECOMES A LINGUISTIC INDOLOGIST; MY LIFE THROUGH MY WORK; MY WORK THROUGH MY LIFE; AUDIENCEWITH FIVE DECADES OF LINGUISTICS A CONVERSATION WITH; ON BEING A LINGUISTIC ANTHROPOLOGIST; LAYERS OF LINGUISTICS; A LINGUIST'S VITA AS HISTORIOGRA; HOW I DISCOVERED LINGUISTICS; MY LINGUISTIC ODYSSEY; MUST LINGUISTS ALSO BE PHILOLOGISTS? |
FROM PHILOLOGY TO LANGUAGE AND CULTUREA PERSONAL JOURNEY THROUGH LINGUISTICS; INDEX OF BIOGRAPHICAL NAMES; INDEX OF SUBJECTS AND LANGUAGES |
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Sommario/riassunto |
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This sequel to First Person Singular (1980) presents autobiographical sketches of 15 eminent scholars in the language sciences. These personal reminiscences on their careers in linguistics reflect developments in the field over the past decades and shed light on the role each of them played and the influences they underwent. This book |
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is a valuable source for scholars of the history of ideas in general and for historiographers of linguistics in particular, while it makes interesting reading for every linguist interested in the history of the discipline. The volume includes photographs of all c |
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2. |
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UNINA9910568297303321 |
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Autore |
Looy Amy van |
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Titolo |
Social Media Management : Using Social Media as a Business Instrument / / by Amy Van Looy |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
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ISBN |
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9783030990947 |
9783030990930 |
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Edizione |
[2nd ed. 2022.] |
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Descrizione fisica |
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1 online resource (290 pages) |
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Collana |
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Springer Texts in Business and Economics, , 2192-4341 |
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Disciplina |
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Soggetti |
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Marketing |
Social media |
Psychology |
Mass media |
Social Media |
Media Psychology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- 8. Social Network Data and Predictive Mining (Business Intelligence 2) -- 9. e-Recruitment -- 10. Crowdfunding -- 11. Legal and Ethical Issues in Social Media -- 12. Wrap-Up: integration exercises. |
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Sommario/riassunto |
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This is the second edition of the undergraduate textbook 'Social Media |
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Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engineoptimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers’ interest, which will be clarified per topic. The second edition also provides ample self-test materials and reflection exercises. |
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3. |
Record Nr. |
UNINA9910799487003321 |
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Autore |
Larner A. J |
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Titolo |
The 2x2 Matrix : Contingency, Confusion and the Metrics of Binary Classification / / by A. J. Larner |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2024 |
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ISBN |
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Edizione |
[2nd ed. 2024.] |
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Descrizione fisica |
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1 online resource (262 pages) |
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Disciplina |
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Soggetti |
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Biometry |
Neurology |
Medical informatics |
Machine learning |
Biostatistics |
Health Informatics |
Machine Learning |
Biometria |
Neurologia |
Informàtica mèdica |
Aprenentatge automàtic |
Llibres electrònics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Introduction -- Paired measures -- Paired complementary measures -- Unitary measures -- Number needed (reciprocal) measures and their combinations as likelihoods -- Quality (Q) measures -- Graphing methods -- Other measures, other tables -- Classification of metrics of binary classification. |
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Sommario/riassunto |
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This book describes, extends, and illustrates the metrics of binary classification through worked examples. Worked examples based on pragmatic test accuracy study data are used in chapters to illustrate relevance to day-to-day clinical practice. Readers will gain an |
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understanding of sensitivity and specificity and predictive values along with many other parameters. The contents are highly structured, and the use of worked examples facilitates understanding and interpretation. This book is a resource for clinicians in any discipline who are involved in the performance or assessment of test accuracy studies and professionals in the disciplines of machine learning or informatics wishing to gain insight into clinical applications of 2x2 tables. |
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