Current and Future Trends on Intelligent Technology Adoption : Volume 1

• Record Nr.: UNINA9910799483003321
• Autore: Al-Sharafi Mohammed A
• Pubbl/distr/stampa: Cham : , : Springer International Publishing AG, , 2024; ©2023
• ISBN: 9783031483974; 3031483979
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (473 pages)
• Collana: Studies in Computational Intelligence Series ; ; v.1128
• Altri autori (Persone): Al-EmranMostafa; TanGarry Wei-Han; OoiKeng-Boon
• Soggetti: Computational intelligence; Technological innovations
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di contenuto: Intro -- Preface -- Contents -- Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse -- 1 Introduction -- 2 Literature Review and Hypotheses Development -- 2.1 Theoretical Foundation: S-O-R Model -- 2.2 Telepresence of Metaverse -- 2.3 Interactivity of Metaverse -- 2.4 Social Presence of Metaverse -- 2.5 The Relationship Between Perceived Enjoyment, Value Co-creation, and Continuous Use Intention -- 2.6 Perceived Trust as a Moderator -- 3 Research Methodology -- 4 Research Findings -- 4.1 Assessment of Measurement Model -- 4.2 Structural Model Assessment and Hypotheses Testing -- 5 Discussion and Implication -- 5.1 Theoretical Implication -- 5.2 Practical Implication -- 6 Conclusion -- 7 Limitations and Future Studies -- References -- Virtual Influencers as the Next Generation of Influencer Marketing: Identifying Antecedents and Consequences -- 1 Introduction -- 2 Literature Review and Research Hypotheses -- 2.1 Anthropomorphism -- 2.2 Interactivity -- 2.3 Mediating Role of Parasocial Interaction -- 2.4 Brand Credibility -- 2.5 Brand Attachment -- 2.6 Research Framework -- 3 Methodology -- 3.1 Data Collection -- 3.2 Measures -- 4 Data Analysis and Results ; -- 4.1 Common Method Bias (CMB) -- 4.2 Measurement Reliability and Validity -- 4.3 Hypotheses Testing -- 5 Discussion -- 5.1 Summary of Major Findings and Contributions -- 5.2 Limitations and Suggestions for Future Research -- References -- Modeling the Continuous Intention to Use the Metaverse as a Learning Platform: PLS-SEM and fsQCA Approach -- 1 Introduction -- 2 Literature Review -- 3 Theoretical Background -- 3.1 Technology Acceptance Model (TAM) -- 3.2 Self-determination Theory (SDT) -- 4 Research Model and Hypotheses Development -- 4.1 Autonomy -- 4.2 Relatedness -- 4.3 Competence -- 4.4 Perceived Usefulness and Perceived Ease of Use -- 5 Methods.; 5.1 Population and Sample -- 5.2 Instrument -- 5.3 Data Analysis -- 6 Findings -- 6.1 Measurement Model Assessment -- 6.2 Structural Model Assessment -- 7 Asymmetric Analysis -- 7.1 Calibration -- 7.2 Identifying the Configurations -- 8 Discussion -- 8.1 Theoretical and Practical Implications -- 9 Conclusion -- 10 Limitation and Future Work -- References -- Are You Ready for Tapping into the Metaverse in Higher Education? Integrated by Dual PLS-SEM and ANN Approach -- 1 Introduction -- 2 Literature Reviews -- 2.1 E-Learning and Metaverse -- 2.2 Unified Theory of Acceptance and Use of Technology -- 3 Hypothesis Development -- 3.1 Performance Expectancy (PE) -- 3.2 Effort Expectancy (EE) -- 3.3 Social Influence (SI) -- 3.4 Facilitating Condition (FC) -- 3.5 Self-efficacy (SE) -- 3.6 Behavior Intention (BI) -- 4 Methodology -- 4.1 Questionnaire Structure -- 4.2 Sampling Method and Sample Size -- 4.3 Respondent Profile -- 4.4 Common Method Bias -- 4.5 Assessing the Outer Measurement Model -- 4.6 Inspecting the Inner Structural Model -- 4.7 The Predictive Relevance -- 4.8 ANN Analysis -- 5 Finding Discussion -- 5.1 Theoretical Implication -- 5.2 Managerial Implication -- 6 Conclusion and Further Research -- References -- Investigating the Influence of Technology Anxiety on Healthcare Metaverse Adoption -- 1 Introduction -- 2 Research Model and Hypotheses Development -- 2.1 Perceived Usefulness -- 2.2 Perceived Ease of Use -- 2.3 Technology Anxiety -- 3 Methodology -- 3.1 Survey Design -- 3.2 Sample -- 3.3 Measures -- 3.4 Data Analysis -- 4 Results -- 4.1 Measurement Model -- 4.2 Hypotheses -- 5 Discussion and Conclusion -- 5.1 Practical Implications -- 5.2 Theoretical Contributions -- 5.3 Limitations and Future Research Directions -- Appendix: Constructs and Items -- References.; The Metaverse: A New Frontier for Learning and Teaching from the Perspective of AI -- 1 Introduction -- 1.1 Background of the Study -- 1.2 Justification for the Problem -- 2 Novel Ways to Reimage and Democratize Education Through Metaverse -- 2.1 Interacting with the Metaverse in Education from the Perspective of AI -- 2.2 Machine Learning and Metaverse in Education -- 3 Managerial Applications of Metaverse in Education -- 4 Limitations of Metaverse in Education -- 5 Theoretical Contribution -- 6 Conclusion -- References -- Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse -- 1 Introduction -- 2 Literature Review and Development of Hypotheses -- 2.1 The Stimulus-Organism-Response (SOR) Model -- 2.2 Purchase Intention Through the Metaverse -- 2.3 Perceived Uniqueness and Affective as Well as Cognitive Involvements -- 2.4 Perceived Vividness and Affective as Well as Cognitive Involvements -- 2.5 Perceived Interactivity and Affective as Well as Cognitive Involvements -- 2.6 Credibility and Affective and as Well as Cognitive Involvements -- 2.7 Affective and Cognitive Involvements as Well as Purchase Intention -- 3 Methodology -- 4 Results and Discussion -- 4.1 Common Method Bias -- 4.2 Respondents' Profiles -- 4.3 Assessment of the Measurement ; Model -- 4.4 Assessment of the Structural Model -- 5 Discussion -- 6 Conclusion -- References -- The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy -- 1 Introduction -- 2 Literature Review -- 2.1 Social Commerce and VR Technology -- 2.2 Underpinning Theory: Theory of Planned Behaviour -- 2.3 Social Selling Performance -- 2.4 Social Selling Intention via VR Technology -- 2.5 Environmental Factors -- 2.6 The Mediator Role of Self-efficacy.; 2.7 Hypotheses Development -- 3 Research Method -- 4 Findings -- 4.1 Assessment of the Measurement Model -- 4.2 Assessment of the Structural Model -- 4.3 Discussion -- 5 Conclusion -- 5.1 Theoretical and Practical Implications -- 5.2 Limitations and Direction for Future Research -- References -- Reshaping Sport with Extended Reality in an Era of Metaverse: Insights from XR the Moroccan Association Experts -- 1 Introduction -- 2 Related Work -- 2.1 Extended Reality (XR) -- 2.2 XR in Sport -- 3 SWOT-AHP for XR in Sport -- 3.1 SWOT -- 3.2 AHP -- 3.3 SWOT-AHP -- 4 Results -- 4.1 SWOT Analysis -- 4.2 AHP Results -- 5 Discussion -- 5.1 Theoretical Implications -- 5.2 Practical Implications -- 6 Conclusion -- References -- Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysia -- 1 Introduction -- 2 Literature Review -- 2.1 Online Social Shopping Purchase Intention -- 2.2 Model of Goal-Directed Behaviour (MGB) -- 3 Hypotheses Development -- 3.1 Social Desire as Mediator -- 3.2 Commercial Desire as Mediator -- 3.3 Trust as Mediator -- 4 Methodology -- 4.1 Instruments -- 4.2 Data Collection Method and Procedure -- 4.3 Common Method Bias -- 4.4 Data Analysis -- 5 Results and Discussion -- 5.1 Profile of Respondents -- 5.2 Measurement Model Assessment -- 5.3 Structural Model Assessment -- 6 Discussions -- 7 Theoretical and Practical Implications -- 8 Conclusion -- 9 Research Limitations and Future Research -- References -- Mobile Payment Adoption in Vietnam: A Two-Staged SEM-ANN Approach -- 1 Introduction -- 2 Literature Review -- 2.1 The Unified Theory of Acceptance and Use of Mobile Technology, UTAUMT -- 2.2 Prospect Theory -- 2.3 Flow Theory -- 2.4 Hypotheses Development and Proposed Conceptual Framework -- 3 Research Methodology -- 4 Results and Discussion -- 4.1 Profile of Respondents -- 4.2 Assessing Outer Model.; 4.3 Examining Inner Structural Model -- 4.4 ANN Analysis -- 4.5 Discussion -- 5 Conclusion and Practical Implications -- References -- Millennials Fintech Services Adoption: What Matters Most? -- 1 Introduction -- 2 Literature Review -- 3 Research Method -- 4 Analysis -- 4.1 Demographic Profile -- 4.2 Data Analysis and Results -- 5 Discussion and Conclusions -- References -- Perceived Risk of Users' Intention to Use Cryptocurrency in Malaysia: A Multi-analytic Approach -- 1 Introduction -- 2 Literature Review -- 2.1 Overview of Cryptocurrency -- 2.2 Related Research -- 2.3 Related Research Summary -- 3 Conceptual Model Development -- 4 Research Hypothesis Development -- 4.1 Performance Expectancy (PE) -- 4.2 Effort Expectancy (EE) -- 4.3 Social Influence (SI) -- 4.4 Perceived Risk (PR) -- 5 Methodology -- 6 Finding and Analysis -- 6.1 Descriptive Analysis -- 6.2 Measurement Model Using Confirmatory Factor Analysis -- 6.3 Structural Model Assessment -- 6.4 Neural Network Analysis -- 6.5 Hypothesis Discussion -- 7 Conclusion -- References -- Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach -- 1 Introduction -- 2 Related Literature and Hypotheses Development -- 2.1 Unified Theory of Acceptance and Use ; of Technology 2 (UTAUT2) and Constructs -- 3 Research Method -- 4 Data Analysis -- 5 Results -- 5.1 Non-response and Common Method Bias -- 5.2 Measurement Model Assessment -- 5.3 Structural Model Assessment -- 5.4 Artificial Neural Network Analysis -- 6 Discussions and Conclusion -- References -- Effects of Platform Values on Consumers' Willingness to Continue and Subscribe to Metaverse Live-Streaming: With a Moderating Effect of Digital Literacy -- 1 Introduction -- 2 Literature Review -- 2.1 Metaverse Live Streaming -- 2.2 Continuance Intention Theory.; 3 Hypothesis Development.
• Sommario/riassunto: This volume, part of the 'Studies in Computational Intelligence' series, explores the current and future trends in intelligent technology adoption. It provides a comprehensive overview of the digital transformation impacting industries and societies globally. The book discusses emerging technological solutions, their real-world applications, and the human interaction with these innovations. It includes empirical research and review studies to assist researchers and graduate students in understanding the latest advancements and potential future trends in intelligent technology. The book features contributions from international scholars, focusing on various aspects of technology adoption, including the Metaverse, social media, and blockchain.