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Record Nr. |
UNINA9910799483003321 |
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Autore |
Al-Sharafi Mohammed A |
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Titolo |
Current and Future Trends on Intelligent Technology Adoption : Volume 1 |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing AG, , 2024 |
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©2023 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (473 pages) |
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Collana |
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Studies in Computational Intelligence Series ; ; v.1128 |
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Altri autori (Persone) |
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Al-EmranMostafa |
TanGarry Wei-Han |
OoiKeng-Boon |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Intro -- Preface -- Contents -- Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse -- 1 Introduction -- 2 Literature Review and Hypotheses Development -- 2.1 Theoretical Foundation: S-O-R Model -- 2.2 Telepresence of Metaverse -- 2.3 Interactivity of Metaverse -- 2.4 Social Presence of Metaverse -- 2.5 The Relationship Between Perceived Enjoyment, Value Co-creation, and Continuous Use Intention -- 2.6 Perceived Trust as a Moderator -- 3 Research Methodology -- 4 Research Findings -- 4.1 Assessment of Measurement Model -- 4.2 Structural Model Assessment and Hypotheses Testing -- 5 Discussion and Implication -- 5.1 Theoretical Implication -- 5.2 Practical Implication -- 6 Conclusion -- 7 Limitations and Future Studies -- References -- Virtual Influencers as the Next Generation of Influencer Marketing: Identifying Antecedents and Consequences -- 1 Introduction -- 2 Literature Review and Research Hypotheses -- 2.1 Anthropomorphism -- 2.2 Interactivity -- 2.3 Mediating Role of Parasocial Interaction -- 2.4 Brand Credibility -- 2.5 Brand Attachment -- 2.6 Research Framework -- 3 Methodology -- 3.1 Data Collection -- 3.2 Measures -- 4 Data Analysis and Results -- 4.1 Common Method Bias (CMB) -- 4.2 Measurement Reliability and Validity -- 4.3 Hypotheses Testing -- 5 Discussion -- 5.1 Summary of Major Findings and Contributions -- 5.2 Limitations |
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