Cognition and business models : from concept to innovation / / Kristian J. Sund

• Record Nr.: UNINA9910799224603321
• Autore: Sund Kristian J <1975->
• Pubbl/distr/stampa: Cham : , : Palgrave Macmillan, an imprint of Springer Nature Switzerland AG, , [2024]; ©2024
• ISBN: 3-031-51598-6
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (xv, 106 pages) : illustrations
• Soggetti: Business; Psychology, Industrial; Management - Psychological aspects; Cognition - Social aspects
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes blbliographical references and index.
• Nota di contenuto: 1 The Promise of the Cognitive View of Business Modelling -- Introduction -- Defining the Business Model -- Scoping the Cognitive View -- Business Models as Mental Representations -- Framing Business Models -- Beyond the Rational Mind: Cognitive Biases -- Emotions and Affect -- Learning Theories and Business Modelling -- Concluding Comments on the Contexts of Cognition and Business Modelling -- References -- 2 Business Models as Managerial Mental Models -- What Are Mental Models (of the Business Model)? -- Epistemological Assumptions -- One Organization but Multiple Mental Business Models -- Are Mental Business Models Accurate? -- How Can We Study the Mental Business Model? -- Concluding Words on the Challenges of Measuring the Mental Business Model -- References -- 3 The Sharing of (Mental) Business Models -- Introduction -- Shared Cognition and Mental Models -- The Role of Framing -- The Role of Cognitive Aids -- Are We Really Capturing Shared Cognition? -- Concluding Thoughts -- References -- 4 Cognition and Business Model Innovation -- Introduction -- Innovation Contexts: A Structuring Framework -- The BMI Process and Cognition -- Metacognition and Knowledge Overconfidence -- Concluding ; Thoughts -- References -- 5 Open Questions on Cognition and Business Modelling -- Introduction -- Gaps Stemming from Dual Process and Affect Theories -- Open Research Questions Identified in Existing Reviews -- Creating Research Questions -- Theoretical Grounding -- Organizational Context -- Level of Analysis -- Process Stage (Temporal Analysis) -- Concluding Thoughts
• Sommario/riassunto: This book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either be viewed as an objective description of an activity system, or as an abstract, conceptual, and perceptual construct, that is the result of cognition. From this second point of view, the business model becomes a schematic mental model that is created, shaped, and shared over time. In other words, managers hold in their mind perceptual constructs that constitute schemas of the business model. This book examines how the underlying processes of the creation, shaping, and sharing of business (mental) models take place at individual, organizational, and even inter-organizational levels. Theories of managerial and organizational cognition are explored to inform our understanding of business modelling and business model innovation. The reader is thus provided with an overview of existing literature and reflections on future avenues of research to explore the cognitive foundations of business modelling.