Meggs' history of graphic design / / Philip B. Meggs, Alston W. Purvis

• Record Nr.: UNINA9910798398603321
• Autore: Meggs Philip B.
• Pubbl/distr/stampa: Hoboken, New Jersey : , : Wiley, , 2016; ©2016
• ISBN: 1-119-13623-7; 1-119-13620-2
• Edizione: [6th ed.]
• Descrizione fisica: 1 online resource (682 pages) : illustrations (some colour)
• Disciplina: 686.2209
• Soggetti: Graphic design (Typography) - History; Book design - History
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: History of Graphic Design ; Contents; Preface; Preface to the First Edition; Acknowledgments; Part I The Prologue to Graphic Design ; The visual message from prehistory through the medieval era ; The Invention of Writing; Prehistoric visual communications; The cradle of civilization; The earliest writing; Mesopotamian visual identification; Egyptian hieroglyphs; Papyrus and writing; The first illustrated manuscripts; Egyptian visual identification; Alphabets; Cretan pictographs; The North Semitic alphabet; The Aramaic alphabet and its descendants; The Greek alphabet; The Latin alphabet; The Korean alphabet The Asian Contribution; Chinese calligraphy; The invention of paper; The discovery of printing; The invention of movable type; Illuminated Manuscripts; The classical style; Celtic book design; The Caroline graphic renewal; Spanish pictorial expressionism; Romanesque and Gothic manuscripts; Judaic manuscripts; Islamic manuscripts; Late medieval illuminated manuscripts; Part II A Graphic Renaissance ; The origins of European typography and design for printing ; Printing Comes to Europe; Early European block printing; Movable typography in Europe; Copperplate engraving; The German Illustrated Book Origins of the illustrated typographic book; Nuremberg becomes a printing center; Typography spreads from Germany; Renaissance Graphic Design; Graphic design of the Italian ; Renaissance; Italian writing masters; Innovation passes to France; Basel and Lyons become design centers; The seventeenth century; An Epoch of Typographic Genius ; Graphic design of the rococo era; Caslon and Baskerville; The origins of information graphics; The imperial designs of Louis René Luce; The modern style; The illuminated printing of William Blake; The epoch closes; Part III The Bridge to the Twentieth CenturyThe Industrial Revolution: The impact of industrial technology upon visual communications ; Graphic Design and the Industrial Revolution ; Innovations in typography; The wood-type poster; A revolution in printing; The mechanization of typography; Photography, the new communications tool; The inventors of photography; The application of photography to printing; Defining the medium; Photography as reportage; Popular graphics of the Victorian era; The development of lithography; The Boston school of chromolithography; The design language of chromolithographyThe battle on the signboards; Images for children; The rise of American editorial and advertising design; Victorian typography; The Arts and Crafts Movement and Its Heritage; The Century Guild; The Kelmscott Press; The private press movement; A book-design renaissance; Art Nouveau; The influence of ukiyo-e; Art nouveau; Chéret and Grasset; English art nouveau; The further development of French art nouveau; Art nouveau comes to America; Innovation in Belgium and the Netherlands; The German Jugendstil movement; The Italian pictorial tradition; The Genesis of Twentieth-Century Design