| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910798147003321 |
|
|
Autore |
Abrams Lynn |
|
|
Titolo |
The making of modern woman : Europe 1789-1918 / / Lynn Abrams |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London ; ; New York : , : Routledge, , 2014 |
|
|
|
|
|
|
|
ISBN |
|
1-315-83837-0 |
1-317-87668-7 |
1-317-87667-9 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (291 p.) |
|
|
|
|
|
|
Collana |
|
Longman History of European Women |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Women - Europe - History - 19th century |
Women - Europe - History - 18th century |
Europe History 1789-1900 |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
First published 2002 by Pearson Education. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Tables and Figures; Acknowledgements; Introduction; Part I: Imagining Woman; 1 Body, Mind and Spirit; 2 Learning to be a Woman; Part II: Private Lives, Public Worlds; 3 Marriage; 4 Mothers and Children; 5 Home, Kinship and Community; 6 Sex and Sexuality; 7 Working for a Living; Part III: Power and Contest; 8 Politics, Nation and Identity; 9 Women's Mission to Empire; 10 First-Wave Feminism; 11 The Great War; Notes; Further Reading |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910150188203321 |
|
|
Titolo |
Advances in Corporate Branding / / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
|
|
Edizione |
[1st ed. 2017.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (XIII, 205 p.) |
|
|
|
|
|
|
Collana |
|
Journal of Brand Management: Advanced Collections |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Customer relations - Management |
Strategic planning |
Leadership |
Industrial organization |
Customer Relationship Management |
Business Strategy and Leadership |
Organization |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. . |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of |
|
|
|
|
|
|
|
|
|
|
corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'. |
|
|
|
|
|
| |