1.

Record Nr.

UNINA9910136849103321

Autore

Hyder Shama <1985->

Titolo

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / / Shama Hyder

Pubbl/distr/stampa

Dallas, Texas : , : BenBella Books, Inc., , 2016

©2016

ISBN

1-942952-40-6

Edizione

[Fourth edition.]

Descrizione fisica

1 online resource (277 pages) : illustrations, tables

Disciplina

658.8/72

Soggetti

Internet marketing

Social media

Online social networks

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.



2.

Record Nr.

UNINA9910798078803321

Autore

Yeganeh Hamid

Titolo

Making sense of Iranian society, culture, and business / / Hamid Yeganeh

Pubbl/distr/stampa

New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015

ISBN

1-60649-599-2

Edizione

[First edition.]

Descrizione fisica

1 online resource (264 p.)

Collana

International business collection, , 1948-2760

Disciplina

658.00955

Soggetti

Business enterprises - Iran

Iran Commerce

Iran Civilization 21st century

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (pages 205-243) and index.

Nota di contenuto

Part 1. Making sense of Iranian society -- 1. Iran and Iranians -- 2. Salient themes and trends in Iran's history -- 3. Current issues -- 4. The various causes and features of the Islamic revolution -- 5. The distinctive features of Iranian Shia -- 6. A hybrid and complex political system -- 7. Iran and the world -- Part 2. Making sense of Iranian business -- 8. Structure and components of Iran's economy -- 9. Energy market -- 10. Non-oil sectors -- 11. Business environment and management practices -- 12. Consumers and consumption -- 13. Cultural traits -- 14. Communication and negotiation styles -- Glossary -- Notes -- References -- Index.

Sommario/riassunto

Iran represents a large and emerging economy with a strategic location extending from the Persian Gulf to Central Asia, a huge consumer market, tremendous natural resources, and numerous petrochemical and manufacturing industries, which require heavy investment and development. Understanding the Iranian business environment requires a holistic approach as in Iran society, culture, religion, economy, politics, and family are intimately intertwined. For this reason, the book adopts a broad scope and relies on a wide range of academic and professional resources to bring insights into the Iranian context. It tries to bridge theory and practice by offering a reasonable blend of academic perspective and practical expertise. It aims at offering an



analytical, readable, quite comprehensive, and supposedly impartial account. This book consists of 14 chapters organized in two parts. Part 1 touches upon the broader social and historical conditions and moves progressively from the physical geography and current issues to sociopolitical system and geopolitical environment. Part 2 is devoted to more practical topics including Iran's national culture, negotiation and communication styles, economic system, energy market, nonoil sectors, business environment, and consumer behavior. While the chapters are interrelated, they stand fairly distinct from each other and offer the convenience of being consulted separately. This book is a valuable reference for business managers, investors, analysts, policy makers, scholars, students, expatriates, travelers, and all those who are concerned with the Iranian affairs.

3.

Record Nr.

UNINA9910777410103321

Autore

Summers Martin Anthony

Titolo

Manliness and its discontents [[electronic resource] ] : the Black middle class and the transformation of masculinity, 1900-1930 / / Martin Summers

Pubbl/distr/stampa

Chapel Hill, : University of North Carolina Press, c2004

ISBN

979-88-908775-3-6

0-8078-6417-X

Descrizione fisica

1 online resource (398 p.)

Collana

Gender and American culture

Disciplina

305.38/896073/009041

Soggetti

African American men - Social conditions - 20th century

Immigrants - United States - Social conditions - 20th century

Men - United States - Identity - History - 20th century

Masculinity - United States - History - 20th century

Sex role - United States - History - 20th century

Middle class - United States - History - 20th century

African Americans - Social conditions - To 1964

United States Race relations

United States Social conditions 20th century

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia



Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. [345]-361) and index.

Nota di contenuto

Contents; Illustrations; Acknowledgments; Introduction; Part I. Manliness; The Death and Life of Sir John E. Bruce; 1. Does Masonry Make Us Better Men?; 2. A Spirit of Manliness; 3. Our Noble Women and the Coming Generations; Part II. Discontents; The Life and Death of Wallace Thurman; 4. Flaming Youth; 5. A Man and Artist; 6. A Tempestuous Spirit of Rebellion; Conclusion. The Respectable and the Damned; Notes; Abbreviations; Notes; Notes; Bibliography; Index; A-B; C; D-E; F-G; H; I-J; K-L; M; N; O-P; Q-R; S; T-U; V-W; Y

Sommario/riassunto

In a pathbreaking new assessment of the shaping of black male identity in the early twentieth century, Martin Summers explores how middle-class African American and African Caribbean immigrant men constructed a gendered sense of self through organizational life, work, leisure, and cultural production. Examining both the public and private aspects of gender formation, Summers challenges the current trajectory of masculinity studies by treating black men as historical agents in their own identity formation, rather than as screens on which white men projected their own racial and gender anxieties