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Record Nr. |
UNINA9910797887203321 |
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Autore |
London Ted <1963-> |
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Titolo |
The base of the pyramid promise : building businesses with impact and scale / / Ted London |
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Pubbl/distr/stampa |
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Stanford, California : , : Stanford Business Books, an imprint of Stanford University Press, , [2016] |
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©2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (233 p.) |
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Disciplina |
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Soggetti |
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Social entrepreneurship - Developing countries |
Industrial management - Developing countries |
Success in business - Developing countries |
Business planning - Developing countries |
Markets - Developing countries |
Poverty - Developing countries |
Low-income consumers - Developing countries |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Impact enterprise for the base of the pyramid -- Enabling business model innovation -- Building for scale -- Mutual value creation -- Creating a partnership ecosystem -- Collaborative interdependence -- Making the promise a reality. |
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Sommario/riassunto |
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As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better |
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enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP. |
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