1.

Record Nr.

UNINA9910797732803321

Autore

Wachel Kelly <1979->

Titolo

Having an impact on learning : the public relations professional and the principal / / Kelly Wachel and Matt Wachel

Pubbl/distr/stampa

Lanham, Maryland : , : Rowman & Littlefield, , 2016

©2016

ISBN

1-4758-2057-7

Descrizione fisica

1 online resource (99 p.)

Disciplina

371.2/012

Soggetti

School principals - Professional relationships

Public relations

School improvement programs

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

Contents; Acknowledgments; Foreword; Introduction; Chapter One: Public Education and Perception; Chapter Two: Student Achievement; Chapter Three: Teaching and Learning; Chapter Four: Communication; Chapter Five: Social Media; Chapter Six: Events and Activities; Chapter Seven: The Community; Chapter Eight: Your Brand; Chapter Nine: The Reader's Turn; Afterword

Sommario/riassunto

In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.