1.

Record Nr.

UNINA9910797555303321

Titolo

Fundraising and strategic planning : innovative approaches for museums / / editor, Juilee Decker

Pubbl/distr/stampa

Lanham, Md. : , : Rowman & Littlefield, , 2015

©2015

ISBN

1-4422-3878-X

Descrizione fisica

1 online resource (vi, 117 pages)

Collana

Innovative Approaches for Museums

Disciplina

069.0681

Soggetti

Museum finance

Fund raising

Museums - Marketing

Public-private sector cooperation

Museum visitors - Economic aspects

Crowd funding

Museums - Management

Strategic planning

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references at the end of each chapters and index.

Nota di contenuto

Contents; Introduction; Chapter 1. BOOM! Crowdfunding the First Exhibit of the Museum of Food and Drink; Chapter 2. Public Art and Public Support: A New Direction at the Carnegie Center for Art & History; Chapter 3. Crowdfunding the Museum: Engaging Program Constituents in Resource Development; Chapter 4. Analysis and Interpretation: How Camp ArtyFact Solved a Programming Problem; Chapter 5. "Member Plus" to "Ocean Advocate": Rebranding a Membership Program to Support Fundraising

Chapter 6. Check It Out!: A Case Study of the New Children's Museum's Program of Circulating Membership Cards in Public Libraries Chapter 7. Leveraging the Public-Private Partnership to Transform an Abandoned, Elevated Railway into New York City's Most Exciting Public Amenity; Chapter 8. Building for the Future: Converting Capital Campaign Success into Sustainable Major Gifts; Chapter 9. Successful Fundraising



Strategies for the Academic Museum; Chapter 10. Relevance and Twenty-First Century Fundraising Fundamentals; Chapter 11. Institutionalizing Innovation at the Toledo Museum of Art; Index; About the Contributors

Sommario/riassunto

Fundraising and Strategic Planning: Innovative Approaches for Museums appraise strategies museums employ to raise funds including admission prices, membership categories, donor and affinity groups, and specialized event-driven efforts while examining new crowdfunding models such as Kickstarter and Indiegogo.