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Record Nr. |
UNINA9910797341803321 |
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Autore |
Sunitha Srinivas C. |
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Titolo |
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C |
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Pubbl/distr/stampa |
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New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
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©2015 |
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ISBN |
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93-5150-527-8 |
93-5150-241-4 |
9789351502418 (electronic book) |
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Descrizione fisica |
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1 online resource (xiii, 215 pages) |
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Disciplina |
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Soggetti |
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Advertising - India |
Advertising - Language |
Psycholinguistics |
Sales promotion |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. |
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Sommario/riassunto |
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Looks at what goes into localization of advertisements in Indian languages. Discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not |
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