The principal's guide to managing communication / / E. Joseph Schneider, Lara L. Hollenczer ; indexer, Sylvia Coates ; cover designer, Rose Storey

• Record Nr.: UNINA9910797313903321
• Autore: Schneider Joe
• Pubbl/distr/stampa: Thousand Oaks, California : , : Corwin Press, , 2006; ©2006
• ISBN: 1-4833-6144-6; 1-4833-6361-9
• Descrizione fisica: 1 online resource (201 p.)
• Collana: Leadership for Learning Series
• Disciplina: 371.2012
• Soggetti: Communication in education; Educational leadership
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: ""Cover""; ""Contents""; ""List of Tables and Figures""; ""Series Foreword""; ""Series Introduction""; ""Preface""; ""Acknowledgments""; ""Organization of the Book""; ""About the Authors""; ""Part I - Understanding Stakeholders and Publics""; ""Principalsâ€? Roles Have Changed""; ""Chapter 1 - Who are the Stakeholders and Publics in Your School?""; ""It Takes Two to Communicate""; ""Stakeholders are People with Links to the Schools""; ""Identifying “Publicsâ€? Among Stakeholders""; ""Summary""; ""Chapter 2 - Engaging Stakeholders in Meaningful Communications""; ""Using the Theory to Make Sense of Communication Management""""Sorting Out Likely Communication Behavior of Publics""; ""Summary""; ""Chapter 3 - Four Approaches to Communication Management""; ""Learning the Four Basic Communication Models""; ""Different Kinds of Companies, Different Communication Models""; ""Todayâ€?s Situation Requires a Different Communication Model""; ""When a Principal Has to Placate Two Critical Publics""; ""How the Central Office Views the Principal""; ""Communication Skills Empower the Principal""; ""Summary""; ""Chapter 4 - Strengthening School-Family-Community Partnerships""""Understanding the Theory for Elementary Schools""; ""Connecting ; Partnerships and Publics""; ""Focusing on Middle and Secondary Schools""; ""Creating Partnerships is a Lot of Work""; ""Summary""; ""Part II - The Strategic Management of Communication""; ""Chapter 5 - Applying Communication Management in Different Settings""; ""Communication Management Requires Good Planning and Execution""; ""Putting it all Together: Using the Tools to Move “Awareâ€? Parents to “Activeâ€? Parents""; ""Summary""; ""Chapter 6 - Communicating under Pressure""""IDEA Legislation Creates Active Public""; ""The Federal Government Provides Funds and Mandates""; ""Ambushing the NCLB Active Public""; ""A Crisis May Never Occur, but What if it Does?""; ""Technology and a Crisis""; ""Generalizations about Active Publics""; ""Summary""; ""Chapter 7 - Thinking Strategically about Communication""; ""Principals can Use Any of Several Communication Models""; ""Leaders Cover for One Another""; ""Principals Act as Boundary Spanners""; ""Principals Should be Consultants to the Superintendent""; ""Being a Boundary Spanner can Have a Downside""""Principals Need to Read and Understand Data""; ""Principals Need to be on Guard""; ""Summary""; ""Chapter 8 - Using Technology in Communication""; ""Building a School Web Site""; ""Making Effective Use of E-Mail""; ""Technology Issues Principals Should be Aware of""; ""Using Cell Phones and More Telephones""; ""Keeping up with Technology""; ""Summary""; ""Chapter 9 - Implementing Effective Communication Practices""; ""Principals Need a Communications Team""; ""Principals Need to be Communicating Constantly""; ""School Newsletter Articles Need to be Short""
• Sommario/riassunto: Develop a successful communication strategy that reaches all members of the school community so that everything else has a chance to work as planned.